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February 1, 2006

Brand Naming: More History Making in the "Wireless" World

ericsso_logo.gif The Marconi plc brand name is no more, having been recently acquired by Swedish Electronics giant Ericsson. They have already renamed a segment of the takeover “telent” (note the lowercase “t”) and apparently have not decided what to do with the Marconi trademark. It is ironic because Marconi plc is, ultimately, the brainchild of electronics inventor Guglielmo Marconi, whose Marconi Company started life as the Wireless and Signal Company in 1897 and after a series of takeovers and mergers, found life once again as Marconi plc in 1999.

marconi1.jpg Every schoolchild can remember the Marconi name—indeed it is just about as important as Alexander Graham Bell’s in the history of communication. Titanic buffs know that help came to the stricken liner’s passengers because of frantic messages sent over the “Marconi Wireless”. And while the Ericsson brand is very strong, in my opinion it does not have the same historical resonance as Marconi. For that reason, I think they should use the Marconi brand name, but I wouldn't be surprised if Ericsson decides to give the death blow to the Marconi name once and for all.

Bon viaggio, Marconi…

If you'd like to learn more on this subject, check out these other blog posts I found interesting:

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    Posted by William Lozito at February 1, 2006 10:37 AM
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