January 12, 2006
Product Naming: Off by a Single "i"
You may have seen Philip's new "Entertaible" product: it marries the technology of a computer with the format of a board game. The product is cool and the name is ... well, I'll leave this for you to decide. Entertaible is obviously a combination of “entertainment” and “table”. Perfectly logical and entirely appropriate.
The thing that puzzles me is why they insisted on spelling the name with an “i”. “Entertable” would have conveyed just as much information—probably more, in fact—without making people stare hard at the name before realizing its meaning and how to pronounce it.
A plague of lower-case “i's” has infested the world of technology products for some time, but they usually attack the beginning of the name. Philips appears to have suffered a more insidious infection, an “i”, plunged straight to the heart of the word rather than taking a head shot.
The Entertaible is barely past the prototype phase, but it may still be too late to operate.
It's worthwhile to read what other blogs have to say about the product:
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