January 26, 2006
Product Naming: Is Apple Going Mobile?All eyes are on Apple. As it should be. Computer geeks, as well as people who just dig cool stuff, have been trying to guess the name of the next way cool Apple product for months now, including me, especially since this one promises to be a biggie: Apple’s killer foray into mobile computing/communication.
In an interesting turn of events, it seems that some enterprising reporters and bloggers have let loose the fact that Apple has recently trademarked the name Mobile Me to apply to products and services related to voice, email, instant messaging, wireless networking, digital music as well as video games, video, television, and web functions.
If Apple wants to repeat its smash success with iPod, then, it seems to me, this new device will be everything to everyone: a web ready, mp3 and video ready telephone that, like the iPod, is sui generis. Also, the Mobile Me trademark comes just as one executive must-have, Blackberry, has fallen upon hard times.
If Blackberry continues to have a legal cloud over its patent dispute with NTP, it would open a door, a wide door, for Apple to step in with a delicious offering of its own to line the pockets of everyone from Gen X, Gen Y, and some corporate types as well. Technophiles and I will just have to wait…
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