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January 17, 2006

Company Naming: A Challenge For Businesses Large And Small

I have found over the years that selecting a name is an extremely emotional decision. Often times, the decision maker, perhaps unknowingly, overlooks the naming criteria established.

cnnThis is compounded when an entrepreneur attempts to name his or her company. The entrepreneur must keep in mind that without a multi-million dollar marketing budget, a descriptive or suggestive name may be the way to go.

I convey these thoughts and others on the subject in a recent on CNN Headline News.

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Posted by William Lozito at January 17, 2006 11:41 AM
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