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December 5, 2005
Technology Company Emulates the LEGO Design
I found it very interesting that the design of a classic toy created in 1932 is being used for a brand new external hard drive from LaCie. I assume LaCie has licensed the use of the LEGO design, although I found no evidence of this on their site. That toy is LEGO, not LEGOS, as the company reminds us.
As Gizmodo points out, this product design seems to tap into the market's childhood associations with the LEGO brand and suggests the added value of product designers such as Ora-Ito.
LEGO, year in and year out, is one of the top 5 requested toys by boys for Christmas. It seems like adults have quite an interest in LEGO, too. A man from Reno, Nevada was caught selling $200,000 worth of LEGO bricks he had stolen from various Target stores in the West.
This is yet another way to value a brand, although I don't recommend it.
Technorati Tags: LEGO, Toys, LaCie
Posted by William Lozito at December 5, 2005 8:47 AM
Posted to Consumer Electronics
| Marketing
| Technology
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