December 5, 2005
Technology Company Emulates the LEGO Design
I found it very interesting that the design of a classic toy created in 1932 is being used for a brand new external hard drive from LaCie. I assume LaCie has licensed the use of the LEGO design, although I found no evidence of this on their site. That toy is LEGO, not LEGOS, as the company reminds us.
LEGO, year in and year out, is one of the top 5 requested toys by boys for Christmas. It seems like adults have quite an interest in LEGO, too. A man from Reno, Nevada was caught selling $200,000 worth of LEGO bricks he had stolen from various Target stores in the West.
This is yet another way to value a brand, although I don't recommend it.
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