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December 7, 2005

Product Naming: TV Brand Names Never Die, They Just Get Licensed

TVsetYou just can't keep a good brand name down, especially in the TV business. For a few years now, the old-time TV brands have been making a quiet return to the store shelves. Companies that gave up manufacturing TVs years ago, like Westinghouse, Motorola, Zenith and Polaroid, have either begun making TV sets once again or, more often, licensed their brand names out to Asian upstarts who have entered the highly competitive USA TV market saddled up with names we all recognize.

Why the sudden resurgence in TV appliances? Well, TVs aren't what they used to be; the market for high-end, flat panel liquid crystal display sets and making good goggle boxes has become easier and cheaper, so companies are searching for any advantage they can leverage to gain a piece of this very lucrative but bloated market.

In addition, almost certainly by broadcasters will be transmitting your favorite shows on higher quality digital channels only. It means that a lot of Americans will be trashing their old sets and trading up for a new TV. Ironically, they may be buying the same brands that saw their heyday when Ed Sullivan and not MTV ruled the airways.

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Posted by William Lozito at December 7, 2005 12:50 PM
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