December 12, 2005
Product Naming: Coca-Cola Blāk, the French Perspective
Much has been written about the upcoming Coca-Cola Blāk product introduction in France, by bloggers in the U.S., including me.
I thought a fresh, French perspective would be helpful. Beverage Daily.com quotes a French consumer with her thoughts about Coca-Cola Blāk that, in my opinion, captures the French sensibility:
This quote reminds me of when I asked the French business colleague if they sell processed cheese in France. He replied with "it's forbidden."
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