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December 12, 2005

Product Naming: Coca-Cola Blāk, the French Perspective

CokeBlak.jpgMuch has been written about the upcoming Coca-Cola Blāk product introduction in France, by bloggers in the U.S., .

I thought a fresh, French perspective would be helpful. quotes a French consumer with her thoughts about Coca-Cola Blāk that, in my opinion, captures the French sensibility:

"I don't think it's a good idea. We are artisans in France, we are used to things like good coffee and fine wines, not things like this."

This quote reminds me of when I asked the French business colleague if they sell processed cheese in France. He replied with "it's forbidden."

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Posted by William Lozito at December 12, 2005 4:58 PM
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An old friend of mine told me about a friend of his who spent a year of high school as an exchange student in France. She presented her host family with a gift of a can of aerosol "cheese," and the father exclaimed something to the effect of "Ca? Ce n'est pas fromage!"

It's hard to imagine that Coke Blak will do any better than Pepsi Kona, from a few years ago, or Pepsi Cappuccino, currently on sale in a number of countries. The taste is... horrendous.

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