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December 31, 2005

Intel Logo Changes - Upper Case Font to Lower Case Font and Vice Versa

It seems that what goes around comes around. And this applies to corporate logos. has just announced a logo change which will add the words "leap ahead" to a logo that now raises the familiar lowercase "e" in "Intel" to uppercase. More importantly, the well known slogan "Intel inside" will be .

Interestingly, this change comes on the heels of the much-reviled change that has brought the familiar uppercase letters of AT&T down to lowercase. I have already noted this change in an earlier and posted links to other commentary on the subject.

It seems that companies cannot resist changing the font case when revising their logos. What goes around comes around, in the world of corporate logos at least.

Time will certainly tell what commentators — as well as Intel's customers — have to say about Intel's bold new move. One thing is sure: both old stand-bys like AT&T as well as newer superbrands like Intel can't resist a makeover, needed or not.

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Posted by William Lozito at December 31, 2005 1:45 PM
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