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December 14, 2005

AT&T’s New Logo Follow Up

The AT&T logo change has created rich and voluminous commentaries in the blogosphere.

It is interesting to note that the BusinessWeek were underwhelmed by AT&T's most recent logo design. Their conclusions were: "The third time's is not the charm, AT&T, and your new blue "beach ball" is full of hot air."

In an earlier of mine, before reading any commentary on the logo change and viewing it from the eyes of the customer, I concluded it was much ado about nothing. I still hold that view.

To see a historical evolution of the AT&T logo, .

If you were interested in more opinions about AT&T's new logo, the following blog posts would be worthwhile:

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    Posted by William Lozito at December 14, 2005 12:32 PM
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