December 14, 2005
AT&T’s New Logo Follow Up
The AT&T logo change has created rich and voluminous commentaries in the blogosphere.
It is interesting to note that the BusinessWeek Logo Doctors were underwhelmed by AT&T's most recent logo design. Their conclusions were: "The third time's is not the charm, AT&T, and your new blue "beach ball" is full of hot air."
In an earlier AT&T Logo blog post of mine, before reading any commentary on the logo change and viewing it from the eyes of the customer, I concluded it was much ado about nothing. I still hold that view.
To see a historical evolution of the AT&T logo, click here.
If you were interested in more opinions about AT&T's new logo, the following blog posts would be worthwhile:
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