November 8, 2005
When It Comes to Product Naming, Even Google "Stubs Their Toe."
Almost every day I read in the business press that one major company or another lives in fear of what Google might do next. Be it Microsoft, ABC, NBC, CBS, or some other major corporation.
Perhaps, we all are giving Google too much credit. As good as they are, Google "stubs their toe," too.
Since introducing the Gmail brand name, Google has had to stop using it in both the UK and Germany.
- In the UK, Independent International Investment Research (IIIR) was successful in defending its Gmail trademark. Google's Gmail is now called GoogleMail in the UK.
- In Germany, Giersch Ventures successfully defended its GMail trademark, which is used for an email service. The German court declared that the Giersch Ventures' GMail service was registered and used long before Google's search engine.
It seems to me that Google should have done some "googling" on its proposed email name before trying to launch it internationally.
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