November 21, 2005
Product Naming: Invincible Google? Maybe Not.
If there is any one point I would like to make, it's that Google is not invincible.
It's well known that many independent authors, The Authors Guild and the Association of American Publishers have filed lawsuits to prevent Google from scanning books.
To better position Google's effort, the name was changed from Google Print to Google Book Search in an attempt to appease, I feel, the writers' affirmation groups.
Jen Grant, Google Product Marketing Manager, has stated that the name change is to avoid giving an impression of a book being printed.
I'd like to end where I started: Google is not invincible, at least when it comes to product naming.
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