November 27, 2005
Product Naming: Cow is to Beef as Kangaroo is to...
Have you ever wanted to try your hand at naming? Here's your chance.
The Kangaroo Industry Association of Australia (KIAA) is sponsoring a contest to rename kangaroo meat. I think the KIAA’s website makes a valid point that “... afterall we don’t eat cow, it’s beef; we don’t eat pig, it’s pork; nor deer, we call it venison.”
The KIAA saw how Chinese gooseberry enjoyed wide acceptance after is was renamed kiwi fruit.
There are over 80 million kangaroos in Australia, four for every Australian vs. about 100 million cattle and calfs, or one for every two people in the U. S. (Source:USDA).
I’m also reminded of rape seed oil changing its name to canola oil, prunes to plumbs, and life insurance which is really death insurance, but that’s getting off the subject.
Toss your hat in the ring with entries for renaming kangaroo meat.
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Tracked on November 17, 2006 8:11 PM