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November 10, 2005

Product Names: Monster Whisky Anyone?

In an I wrote about the emerging trend in wine naming that shifted away from hard-to-remember estate names towards the irreverent names like Yellow Tail and Fat Bastard.

Despite this trend, which seems to affect as well (witness the advent of "Bootie Beer" this month), Scotch Whisky product names still conjure up unpronounceable, romantic Gaelic words. Try Auchentoshan for instance, fine old single malt, that means, "corner of the field" in Old Scottish. Or how about Dalwhinnie, excellent single malt that comes from the highest distillery in Scotland? The name means, "meeting place" in Gaelic, but you knew that, didn't you? Other, better-known single malt whisky names, like The Glenlivet and Langavulin are actual places in Scotland.

But these names do not exactly roll off the tongue, do they? Nowadays, consumers want hip, easy to remember names. Spirit companies should consider them.

Asyla is on the forefront of creating great, high-end malt blends with funky labels and neat names that are sure to bring the enjoyment of fine whisky to the trendy set. I bet a glass of Asyla, Monster or Hedonism whisky would work.

But not as much as the bottle of Chivas Regal, one of the world's most popular premium scotches, which is sold worldwide every second of the day!

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Posted by William Lozito at November 10, 2005 12:13 PM
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I enjoy your insightful analysis and broad array of subject this blog covers.
I never fail to learn something when I read this blog.

Keep up the good work.

Great blog post!!

What about Sheep Dip Malt Whisky or Pigs Nose blended whisky as great names and even better whiskies

I thought you were kidding, but I looked those two up, and they're for real. I searched Google for sheep dip, and the top result was Sheep Dip Pure Malt Scotch Whisky - However, #2 was BBC News | Health | Report raises sheep dip health fears, which begins, "Exposure to certain types of sheep dip is linked to an increased risk of ill health, a report presented to the government says."

Hopefully, they don't mean the whisky. I would assume that exposure to the other kind would be understood to be dangerous.

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