November 10, 2005
Product Names: Monster Whisky Anyone?
In an earlier post I wrote about the emerging trend in wine naming that shifted away from hard-to-remember estate names towards the irreverent names like Yellow Tail and Fat Bastard.
Despite this trend, which seems to affect beer as well (witness the advent of "Bootie Beer" this month), Scotch Whisky product names still conjure up unpronounceable, romantic Gaelic words. Try Auchentoshan for instance, fine old single malt, that means, "corner of the field" in Old Scottish. Or how about Dalwhinnie, excellent single malt that comes from the highest distillery in Scotland? The name means, "meeting place" in Gaelic, but you knew that, didn't you? Other, better-known single malt whisky names, like The Glenlivet and Langavulin are actual places in Scotland.
But these names do not exactly roll off the tongue, do they? Nowadays, consumers want hip, easy to remember names. Spirit companies should consider them.
Compass Box Delicious Whisky Ltd. is on the forefront of creating great, high-end malt blends with funky labels and neat names that are sure to bring the enjoyment of fine whisky to the trendy set. I bet a glass of Asyla, Monster or Hedonism whisky would work.
But not as much as the bottle of Chivas Regal, one of the world's most popular premium scotches, which is sold worldwide every second of the day!
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