the product naming blog

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October 7, 2005

Who Says a Name is Not an Emotional Decision?

Taiwan1.jpg Taiwan continues to object to Google describing the country as a "province of China" as reported in a recent blog post.

Talk to any one who has ever been involved in selecting a name for their newborn. I have. There is usually much debate between husband and wife, and often times the extended family gets involved.

I think it can never been overemphasized that selecting a name for a new product, service, or company is a very emotional and visceral one.

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Posted by William Lozito at October 7, 2005 11:20 AM
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