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October 7, 2005
Wal-Mart in Fashion?
On Thursday, October 6th, Wal-Mart announced the launch of its new apparel line called Metro 7. The name Metro 7 reflects Wal-Mart's "urban" fashion positioning and 7 quite possibly refers to seven days of the week.
Metro 7 will stand alongside other Wal-Mart apparel names, all of which are suggestive -- Faded Glory, White Stag and No Boundaries.
The coined combination of Metro 7 represents the departure in Wal-Mart's naming convention. Understandably so, since the brand will be advertised in a four-page spread in the November issue of Vogue, as previously identified in the Laura Ries blog, alongside Polo, DKNY, Gn, and Tao .
Now I just have to convince myself that Wal-Mart clothes by any other name would wear well at all.
Technorati Tags: Wal-Mart, Metro 7, Vogue, Urban Fashion
Posted by Diane Prange at October 7, 2005 11:43 AM
Posted to Apparel
| Brand Naming
| Branding
| Marketing
| Naming
| Product Naming
| Retail
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"Metro 7" seems like rather an ironic name for Wal-Mart, which is about as un-metropolitan as it's possible to be. As a general rule, they open their big box stores on the outskirts of towns, thus harming businesses and life in general in what had been town centers.
I find the name of the collection to be ironic in some sense. Are they using an already established brand 7 Jeans in order to soup up their image?
I love to shop my apparels and accessories from Wal-Mart store, as i get there wide range of quality products on great discounted prices.