October 7, 2005
Wal-Mart in Fashion?
On Thursday, October 6th, Wal-Mart announced the launch of its new apparel line called Metro 7. The name Metro 7 reflects Wal-Mart's "urban" fashion positioning and 7 quite possibly refers to seven days of the week.
Metro 7 will stand alongside other Wal-Mart apparel names, all of which are suggestive -- Faded Glory, White Stag and No Boundaries.
The coined combination of Metro 7 represents the departure in Wal-Mart's naming convention. Understandably so, since the brand will be advertised in a four-page spread in the November issue of Vogue, as previously identified in the Laura Ries blog, alongside Polo, DKNY, Gn, and Tao .
Now I just have to convince myself that Wal-Mart clothes by any other name would wear well at all.
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