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October 3, 2005
The Gatorade Story
A recent blog post on the success of Gatorade is worth the read at The Marketing Playbook.
As you may already know, the etymology of the Gatorade name is a result of Dr. Robert Cade developing the drink at the University of Florida, home of the "Gators."
Gatorade is a neologism combining "Gator," the clipping of Alligator, and adding "ade" to the name.
Technorati Tags: Etymology , Neogolism
Posted by William Lozito at October 3, 2005 4:09 PM
Posted to Beverages
| Brand Naming
| Branding
| Marketing
| Naming
| Product Naming
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