October 3, 2005
The Gatorade Story
A recent blog post on the success of Gatorade is worth the read at The Marketing Playbook.
As you may already know, the etymology of the Gatorade name is a result of Dr. Robert Cade developing the drink at the University of Florida, home of the "Gators."
Gatorade is a neologism combining "Gator," the clipping of Alligator, and adding "ade" to the name.
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