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October 31, 2005

Product Naming: BRAVIA Ad to Bounce Soon

I previously discussed . I was interested to learn that Sony will start advertising its BRAVIA LCD TV with a new that will include 250,000 bouncing color balls on the streets of hilly San Francisco.

The color balls are intended to demonstrate the vivid colors that the BRAVIA LCD TV can produce.

It will be interesting to see how the consumer receives the BRAVIA brand name in advertising. Stay tuned!

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Posted by Alwynn Gilgen at October 31, 2005 5:00 PM
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