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October 17, 2005
Product Names: Irreverent Wine Names
Next time you are in a restaurant, take a look at the wine called Yellow Tail, or else choose from an astonishingly quickly growing list of new wines guaranteed to tempt you: Goats Do Roam, Marilyn Merlot, Crocodile Chase, or Bored Doe to name a few.
I think these names make Red Bicyclette and Little Penguin seem downright conservative. Welcome to the new trend in wine names, where quirky, memorable names seem to sell over staid old unpronounceable ones.
Why order a bottle of Louis Jadot when you can order "House" wine, with a kid's drawing of a house on the label, or a bottle of Australian Ball Buster? Wine buyers at TGI Fridays officially favor irreverent wine brands in an age where wine is tied with beer as America's favorite adult beverage.
The introduction of the Fat Bastard wine, "took it to a new level." Cool wine names and funny wine labels may pique consumer interest, but it's the taste that keeps them coming back. I say it's good news for wine lovers everywhere.
Technorati Tags: Wine Names, Spirits, New Naming Trend
Posted by William Lozito at October 17, 2005 12:35 PM
Posted to Beverages
| Brand Naming
| Branding
| Naming
| Product Naming
| Spirits
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