October 17, 2005
Product Names: Irreverent Wine Names
Next time you are in a restaurant, take a look at the wine called Yellow Tail, or else choose from an astonishingly quickly growing list of new wines guaranteed to tempt you: Goats Do Roam, Marilyn Merlot, Crocodile Chase, or Bored Doe to name a few.
I think these names make Red Bicyclette and Little Penguin seem downright conservative. Welcome to the new trend in wine names, where quirky, memorable names seem to sell over staid old unpronounceable ones.
Why order a bottle of Louis Jadot when you can order "House" wine, with a kid's drawing of a house on the label, or a bottle of Australian Ball Buster? Wine buyers at TGI Fridays officially favor irreverent wine brands in an age where wine is tied with beer as America's favorite adult beverage.
The introduction of the Fat Bastard wine, "took it to a new level." Cool wine names and funny wine labels may pique consumer interest, but it's the taste that keeps them coming back. I say it's good news for wine lovers everywhere.
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» Good Taste Doesn't Have To Extend To A Wine's Name from Much Ado About Marketing
The Strategic Name Development Blog gives us a quick update on the state of the art in naming wines. As it turns out, wine names have started taking a snarkier, funnier flare. [Read More]
Tracked on October 18, 2005 12:13 AM
» Brand Naming: Last Call for Foster's? from Strategic Name Development Product Naming Blog
Following my Friday link on the subject, it seems more likely that Foster’s Lager will be renamed. The new name would still have to respect Foster’s heritage but fit in well with the other brand names in the Scottish & Newcastle line of wine and be... [Read More]
Tracked on November 12, 2006 5:18 PM
» Links Du Jour 08-09-06 from Strategic Name Development Product Naming Blog
School Fees - I love these Gaping Void cartoons and think the labels for Hugh Macleaod's new wine brand are just about as funky as they can get. Wine branding is going totally crazy, as I have noted in earlier posts outlining the rise of irreverent wi... [Read More]
Tracked on November 18, 2006 2:42 AM