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October 4, 2005
Making Sense of LEGO
LEGO management, for the most part, would be pleased with the Making Sense blog post on LEGO Factory, the company's new mass customization software.
Out of the ten times the brand, LEGO, is mentioned, only once is it spelled incorrectly, with a plural "s".
LEGO insists that the product be referred to as LEGO and not LEGOS. In fact, if you type in www.legos.com, the company gently instructs you on the proper use of its name before redirecting you to its official LEGO website.
Posted by Alwynn Gilgen at October 4, 2005 2:40 PM
Posted to Brand Naming
| Branding
| Company Naming
| Marketing
| Naming
| Product Naming
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