« A Brand is More than a Promise | Main | The Gatorade Story »

October 3, 2005

Bombay: A Name with a Rich Heritage

BombayWhat is the first thing that comes to people's minds when they hear the name "Bombay?" I would suggest most immediately think of gin.

But, Bombay is much more than gin. In fact, try answering the following multiple-choice question.

Bombay ... (select all that apply)

  Is the name of a gin
  Describes a goddess worshipped in a temple
  Was first called Bombaim by the Portuguese
  Was earlier referred to as Boom Bay
  Is now called Mumbai

If you selected all the choices in this question, you are right. The name Bombay has a very rich heritage, probably underappreciated by most people who drink Bombay & Tonic or have visited Mumbai, India, the capital of Maharashtra.

Technorati Tags: , ,

Posted by William Lozito at October 3, 2005 12:39 PM
Posted to | | | | |

Trackback Pings

TrackBack URL for this entry:
http://www.namedevelopment.com/mt/mt-tb.cgi/3053

1 Comments

David Lorenzo said:

This is a great way to illustrate your point and a very creative post.

October 3, 2005 1:29 PM

Leave a comment