the product naming blog

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September 26, 2005

Verizon FiOS: Myth or Fact?

Fios logo.jpgVerizon is testing a that is more than 10 times faster than the current broadband speeds.

To me, it looks like FiOS, is an acronym for , the technology that's transporting the data.

It also looks to me as though this service was named by Verizon's engineers and probably was an internal project name first.

Whether Verizon realizes it or not, Fios has Irish Gaelic origins and is generally believed to refer to knowledge. On the other hand, Fios is one of three Druids or priests the Greeks brought to Ireland, commonly linked to intelligence.

I think it's unlikely that when Verizon was naming the service, they had mythology in mind. As it turns out however, what the mythology conveys is consistent with a super-fast broadband connection. The faster the connection, the more knowledge the user obtains and the more intelligent he or she appears to others.

But, if I had to guess, this is an example of inside-out naming. By that I mean it appealed to some within Verizon with likely less regard on how the target market would perceive it.

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Posted by William Lozito at September 26, 2005 3:59 PM
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