September 19, 2005
The Softer Side of LEGO
On September 9, I reported that LEGO goes to great lengths to protect its trademark from becoming generic.
If a consumer types in www.legos.com, he or she is taken to a site owned by LEGO and sees a notice that encourages the consumer to refer to the brand as LEGO, not LEGOS.
The lifetime LEGO fans modified the LEGO Factory digital files to the delight of LEGO's management. Ronnie Scherer, Senior Producer of LEGO, as reported in CNET said, "We really encourage and embrace" some modifications of our software.
Now, that's taking advantage of user feedback. Perhaps LEGO will take this to the next step and acknowledge that LEGO is referred to as LEGOS and trademark the latter as did Coca-Cola with Coke.
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