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September 20, 2005

The Power of The Brand Name Nickname

is the latest example of a company that recognized the power of a nickname trademarked as their company name. In this case rather than trademarking a company nickname, they chose an international term for cellular phones, mobi, a clipping of mobile. Mobi

Mobi PCS is in good company. Coca-Cola trademarked its nickname Coke and Federal Express trademarked its nickname FedEx.

Although not trademarked, other well-known popular brands with nicknames include Lex for Lexus, Beamer for BMW, Belvi for Belvedere Vodka, Merz for Mercedes-Benz.

Will other companies follow the road of Mobi and Coca-Cola or insist that consumers refer to them by their trademarked name as does?

I guess time will tell.

Posted by Katya Miller at September 20, 2005 12:12 PM
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Tracked on September 21, 2005 6:49 AM

1 Comment

It looks like Motorola has not trademarked "moto," which I believe is an abbreviation created by their customers which they've been using in their advertising for some time. At the bottom of their web pages it says "MOTOROLA and the Stylized M Logo are registered in the US Patent and Trademark Office." No moto.

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