September 20, 2005
The Power of The Brand Name Nickname
Coral Wireless is the latest example of a company that recognized the power of a nickname trademarked as their company name. In this case rather than trademarking a company nickname, they chose an international term for cellular phones, mobi, a clipping of mobile.
Mobi PCS is in good company. Coca-Cola trademarked its nickname Coke and Federal Express trademarked its nickname FedEx.
Although not trademarked, other well-known popular brands with nicknames include Lex for Lexus, Beamer for BMW, Belvi for Belvedere Vodka, Merz for Mercedes-Benz.
Will other companies follow the road of Mobi and Coca-Cola or insist that consumers refer to them by their trademarked name as Lego does?
I guess time will tell.
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Tracked on September 21, 2005 6:49 AM