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September 2, 2005

Power Mac or Power Lunch? You Decide on Which G5!

George Foreman

The tenth anniversary of the partnership between George Foreman and Salton will be commemorated with the production of the new George Foreman® G5 Next Grilleration grill.

George Forman Grill The G5 marks one of the greatest stories of how properly naming a product can radically transform a business. In 1995, after naming a poorly selling health grill the “George Foreman Lean, Mean, Fat-Reducing Grilling Machine” and asking the hamburger loving heavyweight champ to be its spokesman, sales took off to represent more than 45% of the company's $922 million in revenue by 2002, making the Foreman Grill one of the great knock outs in the product naming business.

Macintosh G5 The G5 shares the same name as Apple’s Power Mac G5, which debuted in June 2003. Apple may skip the G6 moniker with its next generation computer to avoid potential confusion with the Pontiac G6.

Pontiac G6Pontiac introduced the G6 series, or Oprah car, which the talk show host gave out to surprised audience members in 2004 to mark the start of her 19th season.

And while the target market of Oprah-watching, burger-grilling computer aficionados out there may be small, it does make one wonder if somebody in charge of naming product extensions for Salton hasn’t cottoned on to the fact that “G” might represent more to consumers than simply “George” or “grill”.

Posted by William Lozito at September 2, 2005 8:31 AM
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» Google This. One "G" Too Many from Strategic Name Development Product Naming Blog
In an earlier blog on September 2, I reported on the new George Foreman grill, which uses "G5" in the product name. The letter "G" has also been used by Apple to identify its next generation computers, the latest being... [Read More]

Tracked on September 14, 2005 12:05 PM

1 Comment

Salton picked a winner here - George Foreman, the only boxer who would not seem out of place russling up a batch of cookies with grandma on a Sunday afternoon, while at the same time having the ability to "grill" most mortal men into oblivion if they ran into him in a drak alley with twenty of their toughest chums. However its not the "tough" that sells, probably the reason the Mike Tyson range of 'juicers' is farther off than Mike is hoping.....

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