September 2, 2005
Power Mac or Power Lunch? You Decide on Which G5!
The tenth anniversary of the partnership between George Foreman and Salton will be commemorated with the production of the new George Foreman® G5 Next Grilleration grill.
The G5 marks one of the greatest stories of how properly naming a product can radically transform a business. In 1995, after naming a poorly selling health grill the “George Foreman Lean, Mean, Fat-Reducing Grilling Machine” and asking the hamburger loving heavyweight champ to be its spokesman, sales took off to represent more than 45% of the company's $922 million in revenue by 2002, making the Foreman Grill one of the great knock outs in the product naming business.
Pontiac introduced the G6 series, or Oprah car, which the talk show host gave out to surprised audience members in 2004 to mark the start of her 19th season.
And while the target market of Oprah-watching, burger-grilling computer aficionados out there may be small, it does make one wonder if somebody in charge of naming product extensions for Salton hasn’t cottoned on to the fact that “G” might represent more to consumers than simply “George” or “grill”.
Posted by William Lozito at September 2, 2005 8:31 AM
Posted to Automotive | Brand Naming | Branding | Consumer Electronics | Household Goods | Marketing | Media and Entertainment | Naming | Product Naming
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» Google This. One "G" Too Many from Strategic Name Development Product Naming Blog
In an earlier blog on September 2, I reported on the new George Foreman grill, which uses "G5" in the product name. The letter "G" has also been used by Apple to identify its next generation computers, the latest being... [Read More]
Tracked on September 14, 2005 12:05 PM