the product naming blog

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September 1, 2005

Forget about it. SBC, that is.

SBC LogoWisely, SBC has decided to adopt the AT&T brand name worldwide.

Those outside the company considered the decision a “no brainer.” It is likely that those within SBC felt the same way.

However, it wouldn't be surprising if the company spent $1 million worldwide to research the decision.

AT&T Logo Ma Bell lives. Congratulations on the naming decision, SBC.

Posted by William Lozito at September 1, 2005 9:03 AM
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