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September 1, 2005
Forget about it. SBC, that is.
Wisely, SBC has decided to adopt the AT&T brand name worldwide.
Those outside the company considered the decision a “no brainer.” It is likely that those within SBC felt the same way.
However, it wouldn't be surprising if the company spent $1 million worldwide to research the decision.
Ma Bell lives. Congratulations on the naming decision, SBC.
Posted by William Lozito at September 1, 2005 9:03 AM
Posted to Brand Naming
| Branding
| Company Naming
| Marketing
| Naming
| Telecommunications
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