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September 18, 2005
Don’t Forget the Olevia LCD TV Product Name
On Friday, September 16th, I praised Sony for introducing an interesting product name, BRAVIA, a refreshing departure from the often dull corporate names as brands for LCD TVs.
I should have included the Olevia LCD TV brand, from a two-year-old Hong Kong company, Syntax Groups.
Olevia is very close to Olivia, a female first name in English, Italian, Spanish, Portuguese and German from the Latin olive. Olevia is an approachable and warm name, fitting for new technology designed for the mass market, in an undifferinated sea of corporate based alphanumeric product names.
What makes the Olevia brand all the more interesting is the high praise the LCD TV product line has received from independent reviews and its competitive price.
I’m seriously thinking of buying an Olevia 32” LCD TV this fall.
Posted by Alwynn Gilgen at September 18, 2005 4:43 PM
Posted to Brand Naming
| Branding
| Consumer Electronics
| Naming
| Product Naming
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