September 29, 2005
Can You Think of Any Quirky Brand Names?
I read an interesting blog post by William Arruda, who specializes in personal branding. He noted that "quirky" was the number one attribute for two of his recent clients.
At first blush, quirky could have negative connotative meanings, but although the word is of obscure origin, one of its popular meanings is "unexpected."
Therefore, as the Arruda blog points out, this is what makes his clients "memorable and successful." Likewise, this can be applied to a product name or brand name. I think we all agree that Ted and Song are two unexpected names for an airline, both of which are memorable.
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