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September 11, 2005

Airline and Auto Touched by the Gods

Boeing 757The introduction of the super luxury airline Eos is another example of how naming a product in the airline business has moved from dull place references - American Airlines, Northwest, USAir -to names that are short, catchy, evocative and easy to remember - Song, Ted, Virgin.

Eos is a super luxury airline for transatlantic business customers accommodating only 48 passengers on a Boeing 757 jet.

EosIn Greek mythology Eos was the winged goddess of the dawn, mother of the winds, and the evening and morning star.

Eos is a clever name for an airline that promises to treat its passengers divinely by offering them space, service, and creature comforts like personal DVD players, cashmere blankets and meals served on fine china.

Passengers who depart from New York to London in the evening will wake up to the dawn, while travelers coming back from overseas will experience the stars.

Volkswagen, long aware of the power of simple, punchy names — Golf, Beetle, Jetta — will also be using Eos as the product name of its new Concept C coupe, an apt name for its new convertible.

VW EosDriving with the top down, the driver and passengers will be able to feel the wind and see the stars. The ancients often referred to Eos riding a chariot pulled by horses across the sky, surely a nice parallel to the impressive 1.6-liter 115- horsepower VW Eos.

Both products are for upscale consumers - few will be lucky enough to be touched by the gods.

Posted by Diane Prange at September 11, 2005 6:34 PM
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