September 29, 2005
8 Principles of Internal Branding
Much has been written about branding. Much less has been written about internal branding. That is, encouraging employees to "live the brand."
While living the brand is important for most companies, it is especially important for employees in service companies. Ever fly Southwest? Ever fly Northwest? The former's employees are brand ambassadors.
BrandXpress has identified 8 Principles of Internal Branding that are worth the read. It should be required reading for CMOs of service companies.
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