Naming In The News

For Immediate Release

Strategic Name Development Creates Zikula Global Product Name and Logo

Minneapolis, June 9th, 2008

Zikula Logo

Zikula™, an open source software, was named by Strategic Name Development, a global brand naming consultancy that develops brand names, product names, company names, logos, and conducts global brand name research.

The Zikula brand name was created from several Zulu words, one of the official languages of South Africa, where “Zila ukudla” means fast and “Lula” means easy, which are the main attributes of the software.

Taken on as a pro bono assignment, Strategic Name Development has worked with the PostNuke Software Foundation to create a new global brand name and logo. Zikula, the new brand name, will open many doors for the Zikula Software Foundation with their expanding global reach. Although the former name, PostNuke, served its purpose, it had a few shortcomings. The name was confusing and did not meet the organization's vision for the future of its software.

“This assignment was both interesting and challenging because the new name replacing PostNuke had to be available as a ‘.com’ domain and be pronounceable for speakers of major world languages due to the organization's global scope,” said William Lozito, President of Strategic Name Development.

Vanessa Haakenson, President of Zikula Software Foundation said, “We are thrilled with the outcome of the name and logo development process that Strategic Name Development partnered with us on to create the Zikula name. The name is fun, unusual, lighthearted, memorable, and consistent with the genre of Web 2.0 names.”

About Zikula Software Foundation

Zikula, is an open source web application framework written in the popular web scripting language PHP. It is free to download and use, and is supported by a large community of many thousands of people across the globe. There are over half a million websites using the Zikula Framework on the web today. Zikula is ideal for rapid and flexible development of complex web applications. It provides an extensible architecture for writing maintainable and closely integrated modular applications, which reduces development costs. For more information please go to www.zikula.org.

About Strategic Name Development, Inc.

Strategic Name Development, Inc. a brand naming consultancy based in Minneapolis, Minnesota, has expertise in global product naming, company naming, tagline development, and brand architecture. They utilize their global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. Strategic Name Development augments this naming expertise with their global proprietary Name DNA Validation™ research methodology, which compares name candidates to each other and against a proprietary normative database.

For more information about Strategic Name Development, visit www.namedevelopment.com.

Contact Information

Katya Miller
Director of Communications
952-830-4100
katya@namedevelopment.com