Naming In The News

Product Naming: The Art and Science

Choosing a new product, service or company name is a delicate balance of art and science.

In the heat of an introduction, it's often easy to forget that the product name's perception is in the eye of the ultimate consumer. Not the marketing department. Not upper management. Not the founding fathers.

All too often, companies rush to market with a new product name before testing it with the target audience.

Strategic Name Development employed its proprietary DNA Validation™ research technique against a broad cross section of brand names to demonstrate the power of the art and science of name development and brand name research.

For a complete report that analyzes 10 consumer brand names, please download our NameWire™ Product Naming Study pdf document.