Naming In The News

Strategic Name Development Assists Convergys Corporation With New Brand Architecture

October 13, 2005 – Minneapolis, MN – Strategic Name Development said today it has concluded a consulting agreement with Convergys Corporation (NYSE: CVG) to help align Convergys' brand architecture with its new brand message, "Outthinking. Outdoing."

Through a six-month consulting engagement, Strategic Name Development partnered with Convergys to define Convergys' preferred brand architecture approach and develop guidelines for naming new products and services developed from the ground up or by acquisition.

"This is a logical next step in the implementation of a new brand message," said William Lozito of Strategic Name Development. "A brand architecture that is in harmony with the brand message helps a company sustain its brand differentiation by aligning its products, services, and employees behind the brand. Convergys continues to strengthen its focus, resources, and infrastructure behind the way it uniquely delivers value to its clients, by outthinking and outdoing on their behalf every day."

Convergys Corporation is a global leader in providing customer care, human resources, and billing services. Headquartered in Cincinnati, Ohio, the company combines specialized knowledge and expertise with solid execution to deliver outsourced solutions, consulting services, and software support to clients in more than 60 countries. Convergys serves the world's leading companies in many industries including communications, financial services, technology, and consumer products. For more information visit www.convergys.com.

Strategic Name Development, Inc., works with companies to develop new brand names, create brand architecture models and conduct brand name research. For more information on Strategic Name Development visit www.namedevelopment.com.

Contact: Katya Miller, PR Manager
(952) 830-4100
katya@namedevelopment.com