Naming In The News
Naming the Mid-Term Election: Just Add Water and Stir
Minneapolis, MN – Have you noticed that the majority of names used to describe the possible Republican outcome of today’s mid-term election are metaphors involving wet weather?
From washouts to tsunamis, Strategic Name Development, a brand naming company, took a closer linguistic look at some of the wetter words making recent headlines.
Here are a few of their definitions:Wave
- Wave’s first two letters inherently connect it to the concept of water, washing and wading. The letter W even looks like a wave.
- Translation: Democrats walk on water, preserving both majorities in the House and Senate. Republicans wave goodbye to The Pledge to America.
Washout
- The term shares its first syllable with Washington D. C. and its final with the Bailout.
- Translation: Democrats hang on to both Senate and House majorities, but Harry Reid washes out.
Maelstrom
- Built on the Old Norse words for stream and mill, maelstrom combines the destructive notion of water and the powerful grinding action of a mill.
- Translation: Republicans gain the House, the Senate and a hefty share of gubernatorial offices – standing ready to suck in and grind to pieces all vestiges of the current progressive agenda.
See the full list of mid-term election naming terms and the linguistic origins here
About Strategic Name Development, Inc., a brand naming company, has expertise in global product naming, company naming, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation® research methodology, which compares name candidates to each other and against our proprietary normative database. For more information on Strategic Name Development or our naming services, contact William Lozito at 952-830-4100 or email info@namedevelopment.com.
This press release was published courtesy of BusinessWire.