Naming In The News

Naming of Products: Everyone's an Expert

Let's face it. When it comes to new product names, everyone's an expert. Or think they are.

The practice of critiquing new product names has evolved to a high art among financial writers, brand identity marketers, and naming pundits around the globe. Business publications, the trade press, and even academic journals are having a field day debating the pros and cons of the newest brand name.

This kind of discourse can be fun. It's usually entertaining. But, quite frankly, it's irrelevant. What really matters, after all, is what the target market thinks.

For a complete report that analyzes 20 brand names, please download our NameWire™ Study on the Naming of Products pdf document.