Naming In The News

Strategic Name Development Partners with Harcourt Assessment to Develop Learnia&trade Classroom Tool

Minneapolis, MN – Harcourt Assessment's new Learnia™ classroom assessment tool was named by Strategic Name Development, Inc., a brand name consultancy that develops product names, company names, taglines and conducts brand name research with its proprietary Name DNA Validation™ methodology.

LearniaThe Learnia™ product was created to offer educators measurable indicators of student progress in order to ensure that each individual student receives the instruction needed. Learnia™ includes two components; Class Views™ takes individual state standards into account to measure progress, while Class Links™ targets specific trouble areas for students.

Harcourt Assessment worked with Strategic Name Development to develop a product name that was edgy, energetic and positive, while at the same time technology-driven and easy to pronounce.

"In an industry dominated by clinical names with little marketing appeal, Strategic Name Development partnered with us to create a new brand name, Learnia™, that appeals to our customers while clearly illustrating the core function of the product," said Terry Turner, Senior Vice President of Sales, Harcourt Assessment.

"We enjoyed the challenge of being a part of naming a Harcourt Assessment product line that will assist teachers in helping 3rd to 8th graders be more successful in school," said William Lozito, President, Strategic Name Development.

Learnia™ gives educators the ability to evaluate students' performance and weak areas prior to testing. The product is complemented by Harcourt Assessment's hands-on support, a variety of reports to choose from and an online option for test administration.

About Harcourt Assessment, Inc.

Based in San Antonio, Harcourt Assessment, Inc. is a leading provider of high-quality assessment instruments and testing programs published under two brand names — Harcourt Assessment and PsychCorp™. For more than 85 years, Harcourt Assessment has been providing insight about children and adults; informing instruction, curricula, and clinical practice; collaborating with educators and clinical professionals; and creating assessment innovations, in order to provide the most effective assessment solutions for the success of all individuals.

The company is a unit of Harcourt Education, a global education provider serving students and teachers in Pre-K through grade 12, adult learners and readers of all ages. Harcourt Education is part of Reed Elsevier Group PLC, a world-leading publisher and information provider. It is owned equally by Reed Elsevier PLC (NYSE: RUK) and Reed Elsevier NV (NYSE: ENL).

About Strategic Name Development, Inc.

Strategic Name Development, Inc., partners with companies to develop product names, company names, taglines and to conduct brand name research. The brand name consultancy combines the three forces of linguistics, creativity and target-market research to build brand names that are instantly recognizable, memorable and strategically sound. For more information about Strategic Name Development, please visit

For more information, please contact:
Katya Miller, Director of Communications
(952) 830-4100