Naming In The News
Strategic Name Development Partners with Schwan’s to Create the Enticings Brand Name, a New, Indulgent, Yet Guilt-free Ice Cream
For ice cream lovers who can resist anything but temptation, there’s some wholesome news on the horizon.
Schwan’s Home Service, Inc. has just introduced a line of temptingly decadent ice cream desserts with significant good-for-you undertones. In addition to delivering full-fat taste in a low-fat format, these frozen treats are also a good source of fiber and protein.
Strategic Name Development, a brand naming company located in Minneapolis, MN, partnered with Schwan’s to develop a brand name that communicates the idea of a tempting dessert that is also seductively sensible.
“We needed a brand name that could draw consumers in with the promise of great taste and the commitment to eating healthier,“ said Kim Holm, Marketing Manager for Schwan’s. “The name had to communicate temptation in a positive, wholesome way. And we believe we found that name with Enticings™ thanks to our partnership with Strategic Name Development.”
“Enticings is just the right brand name to express the idea of sensible seduction” said William Lozito, Chief Branding Officer of Strategic Name Development. “With over 57,000 active trademarks for ice cream worldwide, finding both the right name and ensuring its legal availability was a challenge, so we were pleased to hit the sweet spot with the Enticings brand.”
About Strategic Name Development, Inc.
Strategic Name Development, Inc., a brand naming company, has expertise in global product naming, company naming, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation® research methodology, which compares name candidates to against our proprietary normative database.
About Schwan's Home Service, Inc.
A subsidiary of The Schwan Food Company, Schwan’s Home Service, Inc. markets and distributes more than 350 top quality frozen foods through home-delivery and mail-order services. Popular product lines include the company’s signature ice cream, pizza, choice meats, seafood, ethnic specialties, breakfast items and desserts. Based in Marshall, MN, Schwan’s Home Service, Inc. has nearly 500 local sales and distribution centers across the continental United States. Visit www.schwans.com or call 1-888-SCHWANS.