Naming In The News

Contest: Name The New Economic Era

On the heels of congressional passage of the $787 billion stimulus package, brand consultancy Strategic Name Development has announced a "Name the U.S. Economic Recovery Contest." Online entries will be judged on their ability to address the following three criteria: "Uplifts our spirits; leads us from darkness to light; engages and entertains us," according to a press release from the Minneapolis-based firm whose clients include General Electric, Johnson & Johnson, Sprint, Qualcomm and many others.

To submit name ideas click here. Deadline is Feb. 27 and the best slogan will be unveiled on March 6. The winner gets a year's supply of movie tickets. To get those creative juices flowing, here are some colorful examples from SND:

• The Universal Reversal
• The Crash and Learn Era
• From Fizzle to Sizzle
• The Profound Rebound
• The Extreme Economic Makeover
• RegainOnomics
• Boomsday
• The Great Resurrection