Naming In The News

The Name Game

February 1, 2009
Inside Track
Star Tribune

Minneapolis-based Strategic Name Development has some advice for the Obama family when it comes to naming the First Dog: Be politically optimistic, like Gerald Ford, whose dog was named Liberty, as opposed to Rutherford Hayes, who named his dog Grim.

Suggested names? Barelle (combining Barack and Michelle), Harpo (Oprah, an early supporter, spelled backward), and Lincoln (an Obama hero). Strategic Name Development is a brand consultant.