Naming In The News

Strategic Name Development Helps Ingersoll Rand Security Technologies Define Versatile Intelligence with the aptiQ™ Product Name

Minneapolis, MN – When it comes to contactless smart cards, a certain level of intelligence is expected, but then there is aptiQ™ (ap-teek), which brings whole new meaning to the term smart.

Developed in partnership with Strategic Name Development, a brand naming company located in Minneapolis, MN, Ingersoll Rand Security Technologies announced aptiQ as the product name for its new smart card from Schlage in October 2010. Using MIFARE DESFire™ EV1 technology, aptiQ smart cards have the ability to manage access, payments and many other functions as well as offering a higher level of security and convenience.

While traditional proximity cards have limited capabilities, aptiQ smart cards provide the security many organizations are currently seeking and an innovative intellect that can adapt to many other applications in the future.

“In a world where information can downloaded, copied or emailed, there is no replacement for reliable security that also offers convenience,” said William Lozito, Chief Branding Officer of Strategic Name Development. “The aptiQ product name emphasizes the combination of adaptability and intelligence that this new smart card offers.”

Saying adaptability is one thing, but aptiQ smart card uses appear to be limitless, ranging from buying lunch at the company cafeteria to gaining admission to events and granting access to services, bankcards and much more.

“As the need to securely share and access increasing amounts of financial, personal and professional information continues to grow, so has the necessity for a single smart credential that can encompass many applications,” said Raj Venkat, Ingersoll Rand Security Technologies Vice President, Marketing. “We were very pleased with the creativity Strategic Name Development demonstrated in developing a name that embraces this new card’s innovative flexibility.”

To learn more about aptiQ smart cards from Schlage, please visit www.schlage.com/momentoftruth

About Strategic Name Development, Inc., a brand naming company, has expertise in global product naming, company naming, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation^® research methodology, which compares name candidates to each other and against our proprietary normative database.

About Ingersoll Rand Security Technologies

Ingersoll Rand’s Security Technologies is a leading global provider of products and services that make environments safe, secure and productive. The sector’s market-leading products include electronic and biometric access control systems; time-and-attendance and personnel scheduling systems; mechanical locks; portable security; door closers, exit devices, architectural hardware, and steel doors and frames; and other technologies and services for global security markets. Website is www.securitytechnologies.ingersollrand.com. Ingersoll Rand Security Technologies is a sector of Ingersoll-Rand Company plc, a global provider of products, services and solutions to industries as diverse as transportation, manufacturing, food retailing, construction and agriculture. For more information, visit www.ingersollrand.com.

This press release was published courtesy of BusinessWire.