Naming In The News

The Sant Corporation and Kadient, Inc. Partners with Strategic Name Development to Create the Qvidian Company Name

Minneapolis, MN – Intelligence and vision are two qualities vital to the success of any sales team. Formed by the merger of The Sant Corporation and Kadient, Inc. last June, Qvidian is the new enterprise that works to instill these integral attributes in your sales force by enabling them to work smarter and faster, increasing their chances of success.

Strategic Name Development, a brand naming company located in Minneapolis, MN, was presented with the task of developing a company name that encompassed the platforms and solutions of each of the merging corporations. The Qvidian company name did just that by embracing the analytics, content, playbooks and proposal automation at the core of both businesses.

The leading character of this new company name, Q, is one of the least frequently used letters in the English language and signals an innovative and intelligent approach to converting sales and developing proposals.

“Our cloud-computing applications help sales and proposal professionals gain a competitive edge and win more often, “said Brian Vass, Vice President of Marketing for Qvidian. “We needed a company name that was consistent with those same benefits and believe we’ve found it in Qvidian thanks to our partnership with Strategic Name Development.”

“When it comes to company naming, it is really about looking to the future of that organization,” said William Lozito, Chief Branding Officer of Strategic Name Development. “Qvidian is all about envisioning a smarter sales force that is built to succeed.”

“As the need to securely share and access increasing amounts of financial, personal and professional information continues to grow, so has the necessity for a single smart credential that can encompass many applications,” said Raj Venkat, Ingersoll Rand Security Technologies Vice President, Marketing. “We were very pleased with the creativity Strategic Name Development demonstrated in developing a name that embraces this new card’s innovative flexibility.”

The Qvidian sales effectiveness platform offers three modules: Sales Playbooks & Analytics, Proposal Automation and a Content Library that provides fast access to the content and expertise it takes to move sales forward. More information can be found on Qvidian’s new company website at www.qvidian.com

About Strategic Name Development, Inc., a brand naming company, has expertise in global product naming, company naming, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation^® research methodology, which compares name candidates to each other and against our proprietary normative database.

About Qvidian

Qvidian enables sales organizations to engage prospects with confidence and win more often using proven, dynamic tools, and integrated best practices. Qvidian’s cloud computing sales effectiveness platform — Sales Playbooks & Analytics. Proposal Automation, and Content Library. - has increased win-rates and improved productivity for some of the world’s largest and most successful corporations. Learn more at www.qvidian.com

This press release was published courtesy of BusinessWire.