Naming In The News
Strategic Name Development, A Naming Company, Helps Mark’s Work Wearhouse Showcase Its Smarter Looks and Innovations
Minneapolis, MN – As a leader in industrial apparel, Mark’s Work Wearhouse has always been a well-known source for work wear. Over the years, Canadians have also come to recognize the company as a clothing and footwear retailer at the forefront of men’s and women’s casual wear.
To better align the company’s branding with its broader apparel offering, Mark’s Work Wearhouse is testing a refresh of its brand identity.
As part of this test, the company has shortened its name to Mark’s and developed a new company tagline in partnership with Strategic Name Development, a brand naming company.The new tagline, “Smart Clothes. Everyday Living,” calls attention to the company’s continued focus on quality, comfort and innovation as well as its established commitment to the smart-looking, everyday styles of both men and women, for both work and play.
“‘Smart Clothes’ speaks to the innovation and quality you’ve come to expect from Mark’s and hints at the smart and stylish looks you’ll walk away wearing,” said Michael Strachan, Senior Vice President of Merchandising and Marketing. “Combined with ‘Everyday Living,’ the new tagline opens customers up to the world of fashion and innovative features available within our doors.”
In addition to creating new tagline alternatives, Strategic Name Development assisted in the rebranding initiative by conducting target market research to help select the new tagline as well as gauge consumer interest in the new, abbreviated Mark’s company name.
“In combination with the name change, we saw an opportunity with the tagline to relay the future that Mark’s has been successfully constructing, while holding on to the foundation of what turned Mark’s into what it is today,” said William Lozito, Chief Branding Officer of Strategic Name Development. “Whether you’re shopping for durable work boots or something that will make you look good on a first date, ‘Smart Clothes. Everyday Living’ redefines Mark’s as the smarter source for all your clothing needs.”
Strategic Name DevelopmentAbout Strategic Name Development, Inc., a brand naming company, has expertise in global product naming, company naming, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation® research methodology, which compares name candidates to each other and against our proprietary normative database. For more information on Strategic Name Development or our naming services, contact William Lozito at 952-830-4100 or email info@namedevelopment.com.
About Mark's
Mark’s is a Canadian clothing and footwear retailer that was established in 1977. Offering functional and feature-rich casual and business wear, outdoor apparel and footwear for men and women, Mark’s staff is dedicated to creating the most pleasurable shopping experience possible for every customer. With a 100% satisfaction guarantee, Mark’s delivers the latest styles of comfortable clothing that is also enhanced with signature features designed to improve all aspects of your daily life. For more information on Mark’s visit http://www.marks.com/.
This press release was published courtesy of BusinessWire.