Naming In The News
Strategic Name Development Partners with Hearing and Service Dogs of Minnesota to Create Can Do Canines™
For over 20 years, Hearing and Service Dogs of Minnesota has been enhancing the quality of life for people with disabilities by partnering them with specially trained dogs. This non-profit organization is powered by the tireless work of many volunteers, and generous donations from sponsors and supporters. Since its incorporation in 1987, the organization has placed more than 300 dogs with people with disabilities, making it the largest assistance dog organization in the area.
Yet over the years, Hearing and Service Dogs of Minnesota has grown to become more than just an aide for Minnesotans that were deaf or profoundly hard of hearing. Today, its dogs are specially trained to also assist people with mobility challenges, diabetes complicated by hypoglycemia unawareness, seizure disorders, and autism. Most recently they have recommitted to serving the needs of disabled returning veterans. Today its dogs are helping those in need not just in Minnesota, but also in five surrounding states.
Realizing the need to change the organization's name to better reflect its expanding mission, Hearing and Service Dogs of Minnesota recently partnered with Strategic Name Development of Minneapolis in a re-branding initiative. In recognition of both the practical and emotional outcomes of its services, the naming effort seized on the can-do attitude of the organization's donors, volunteers, puppy raisers, clients and most of all, canines. As a result of this partnership, the name and logo, Can Do Canines™ was born.
Founder and Executive Director Alan Peters said, "Thanks to the work of Strategic Name Development, I am confident that the new name, Can Do Canines™, reflects much better the people we serve, our volunteers and entire team that makes these special partnerships possible. Each person has to say, 'I can do it' in order for them to be successful."
William Lozito, Chief Branding Officer of Strategic Name Development was happy to provide pro bono services for developing the new name and logo. "Our entire staff thoroughly enjoyed the privilege of working with the Can Do Canines(TM) team," said Lozito.
Concurrent with the announcement of its new name, the organization will be moving to a new permanent location in New Hope, Minnesota, more than tripling the space used to train these can-do partners for people with disabilities.
About Can Do Canines™
Can Do Canines™ is dedicated to enhancing the quality of life for people with disabilities by creating mutually beneficial partnerships with specially trained dogs. All services are provided to clients free of charge. The organization is supported by contributions from individuals, foundations and corporations.
Can Do Canines™ is the only organization in the state that provides Hearing Assist, Diabetic Assist, Autism Assist and Special Skills Dogs. To learn more about us, visit our web site at www.can-do-canines.org.
About Strategic Name Development, Inc.
Strategic Name Development, Inc., a brand naming company, has expertise in global product naming, company naming, logo development, tagline development, and brand architecture. We utilize our global capabilities while combining linguistics, creativity, and brand name research to build global brand names that are instantly recognizable, memorable, trademarkable, and strategically sound. We augment our naming expertise with our global proprietary Name DNA Validation(R) research methodology, which compares name candidates to each other and against our proprietary normative database. For more information on Strategic Name Development visit www.namedevelopment.com.
This press release was published courtesy of BusinessWire.