Naming Articles
March 2008
February 2008
January 2008
December 2007
October 2007
September 2007
- What's in a Name? For CCHT, it's Aeon

- Research Finds Vowels Key in Product Names

- China's Recall Woes Bad For Wal-Mart

- Name Dropping

- Strategic Name Development Creates Wendy's Baconator Brand Name

- The Name of the Game: How to Choose a Winning Name for a Company

- Strategic Name Development's Proprietary Research Uncovers 9 Reasons for Company Naming Changes in the U.S.

- A Delaware Restaurant Chain Changes its Name to Avoid Confusion with Another Company

- Strategic Name Development Develops Three Brand Names for Turning Technologies' Latest Products

- Strategic Name Development Creates New Product Name for the resQ™ Pet Tracking System

- What's in a Name? Analysts Say Federated Change Good Move

- Solstice Medicine Company's New Ice Taps Product Name Created by Strategic Name Development

- Ash Access Technology's New Flagship Product Name Created by Strategic Name Development

- What's in a Name? More Than You Might Think, Study Says

- Businesses Use Catchy Names to Gain Competitive Edge

- Finding the 'S' Appeal

- Change of Name Can Come with Risk
- You Might Say It's A Silly Name And That's Exactly What Nintendo Wants

- Naming Company Comments on Possible 'Vista' Court Battle

- Microsoft Could Face Trademark Challenge Over 'Vista' Name

- Orchid BioSciences, Inc. to change its name to Orchid Cellmark Inc.
- OmniCorder Technologies announces corporate name change to Advanced BioPhotonics Inc..
- On business: New name may revive old game
- SAVVIS: New Life = New Name
- PalmOne to pay $30M for Palm brand name
- 'Vocabularians' submit top unlisted words
- Webplan gets new corporate name
- Nike sans swoosh enters Wal-Mart
- Microsoft system center morphing from product to naming convention
- I-Play's new name draws fire
- What's in a Name? Hyundai dubs new 2006 flagship Azera
- Naming Real Estate Projects Poses Special Problems for Developers
- Apple mulling 'G6' naming issue due to 'Oprah Car' Pontiac 'G6'
- Boeing: Name change for 7E7 uncertain
- Panasonic Brand Replaces Matsushita Electric Corporate Name in North America
- An unknown PC giant, Lenovo flexes its muscles
- Domain Registration Hits Record Levels
- Fast Casual Logo Research Report

- Study: New Brand Names Not Making Their Mark

- Consumer Restaurant Logo Survey Finds Simple Design is Best

- Brand Tactics: The Lowdown on Logos

- Bank Changes Name

- Land Rover Adopts Alphanumeric Naming System for U.S. Models
- What's in a Name?

- Beat Society to the Punch in Labeling Your Kids