Naming Articles




Zombie Brands - A gripping view on trademark ressurection




DOTUS For the First Dog? Experts Offer First Family Tips to Chew On When Naming First Dog




Survey Finds Moto's Handset Names are AWFL




What's In a Name? (In Marketing, Everything)




Strategic Name Development Assists Wigwam Mills with New Brand Architecture and Product Naming




EnCana Partners with Strategic Name Development to Name the Newest Integrated Oil Company in North America




Controversial Bar and Nightclub Names Stir Up the Winnipeg Community




Strategic Name Development Creates Zikula Global Product Name and Logo




National Study Finds Your Pet's Name Reveals Your Presidential Candidate Preferences




RI School Board Narrows Down Names for New School




Good Question: How Do Brands Get Named?




Spicy Baconator




FNB, Virginia Financial Group have Identity Issues




Name of Game Should Be Sacked




Cut Through the Hype




Macy's Restates Its Case




What's in a Name? For CCHT, it's Aeon




Research Finds Vowels Key in Product Names




China's Recall Woes Bad For Wal-Mart




Name Dropping




Strategic Name Development Creates Wendy's Baconator Brand Name




The Name of the Game: How to Choose a Winning Name for a Company




Strategic Name Development's Proprietary Research Uncovers 9 Reasons for Company Naming Changes in the U.S.




Strategic Name Development Develops Three Brand Names for Turning Technologies' Latest Products




New Victrex PEEK Film Technology APTIV Product Name Created by Strategic Name Development




Strategic Name Development Creates New Product Name for the resQ™ Pet Tracking System




What's in a Name? Analysts Say Federated Change Good Move




Strategic Name Development Partners with Harcourt Assessment to Develop Learnia™ Classroom Tool




Solstice Medicine Company's New Ice Taps Product Name Created by Strategic Name Development




Ash Access Technology's New Flagship Product Name Created by Strategic Name Development




Strategic Name Development Partners With Gold'n Plump Poultry to Create Bake It Easy™ Brand Name




Company Naming Changes 2006




A GT by Any Other Name




Aviva Builds U.S. Image After AmerUs Buyout




Tongue-twisting Technology




Rebranding Can Pose Risk, Challenges for Retailers




Brand Spanking — Experts Scold the CW Logo




Your Name is Part of Your Brand




What's in a Name? More Than You Might Think, Study Says




Businesses Use Catchy Names to Gain Competitive Edge




Finding the 'S' Appeal




Change of Name Can Come with Risk




You Might Say It's A Silly Name And That's Exactly What Nintendo Wants




Motorcycle Names Aren't Just Alphabet Soup




A Name's Sake




Consonants Are Key to Brand Naming




Name Recognition




What to Call It: Your Name or Mine?




The Power of Niagara




New Names for Old Companies




Strategic Name Development Assists Convergys Corporation With New Brand Architecture




Naming Company Creates New Slogan for South Korean Medical Innovator




Naming Company Comments on Possible 'Vista' Court Battle




Microsoft Could Face Trademark Challenge Over 'Vista' Name




Orchid BioSciences, Inc. to change its name to Orchid Cellmark Inc.




OmniCorder Technologies announces corporate name change to Advanced BioPhotonics Inc.




On business: New name may revive old game




SAVVIS: New Life = New Name




PalmOne to pay $30M for Palm brand name




'Vocabularians' submit top unlisted words




Webplan gets new corporate name




Nike sans swoosh enters Wal-Mart




Microsoft system center morphing from product to naming convention




I-Play's new name draws fire




What's in a Name? Hyundai dubs new 2006 flagship Azera




Vercuity new name for MSS*Group




Chrysler Hits Compact Naming Snag




Naming Real Estate Projects Poses Special Problems for Developers




Apple mulling 'G6' naming issue due to 'Oprah Car' Pontiac 'G6'




Boeing: Name change for 7E7 uncertain




Panasonic Brand Replaces Matsushita Electric Corporate Name in North America




An unknown PC giant, Lenovo flexes its muscles




Domain Registration Hits Record Levels




NameWire™ Brand Study




School Name Change Prompts Complaints




Brand Names




Playing the Name Game




Stadium Gives Birth to 2-Headed Monster




Super-Secret Car Name Decoder Story




Names Can Be Patriotic Business




Microsoft to Pay Lindows $20 Million




Fast Casual Logo Research Report




Study: New Brand Names Not Making Their Mark




Consumer Restaurant Logo Survey Finds Simple Design is Best




Brand Tactics: The Lowdown on Logos




Bank Changes Name




Land Rover Adopts Alphanumeric Naming System for U.S. Models




What's in a Name?




Beat Society to the Punch in Labeling Your Kids




The Name Game: Tread Carefully When Developing Brand Names




Even in Today's Low Carb Climate, Corner Bakery Logo Connects




What's in a Name?




NameWire™ Brand Study




What's in a Name? Finding That Just-Right Name for Your New Tanning Salon




The Brand Name Game. Tough Times, Holiday Decisions Put Focus on Branding




The Beyond Marketing Strategies Philosophy on Naming

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