Naming and Brand Expertise
Product Naming - A great name does more than describe a product or service: it enhances perceptions of the brand. A great product name reaffirms the brand promise.
Company Naming - When a company name makes the wrong impression, it's time for a change.
Brand Architecture - It's not about building a monument. Rather, it's about achieving simplicity from a complex array of products and services.
Linguistic Competence - Our team of linguists from around the globe cut their teeth on modern and classical languages at Princeton, Dartmouth, Brown, La Sorbonne, University of Heidelberg, University of Singapore and more.