How to Judge a Good Naming Company
A good naming company is strategically focused.
A good naming company knows that the most critical part of naming a business, product or brand is not the actual naming. Rather, it is establishing the strategic positioning — what is the one key thing that the naming should convey?A good naming company is fluent in emotional shorthand.
A company name or product name, after all, is simply shorthand for the brand promise. Everything else is built around the brand name promise. Our goal is to cause your customers to feel a connection and sense of loyalty toward your company or product name.A good naming company listens... twice.
Naming a business or developing product naming entails much more than creating lists of name ideas. We listen both strategically, to center the name, then phonetically, to ensure linguistically sound, pronounceable, sonorous and balanced name characteristics. The end result for you is a name that will be well received by your target market.A good naming company is more than a creative powerhouse.
When it comes to naming a business, creativity is no longer enough. The same holds true for developing a product name, service name or brand name. In 2006, over 378,000 trademark applications were filed in the U.S. alone, with a total number of registered trademarks exceeding 3 million. More than 98% of the dictionary is currently registered as a "dot com." Now, more than ever, you'll want our expertise in blending science and art when it comes to naming a business.A good naming company will constructively
challenge the client.
Naming a business or developing a product name is too important to be left only in the hands of marketers. Who better to decide on brand or product name viability than the target market? A good naming company uses leading-edge research tools and techniques that give consumers or business customers, not marketers, the final word.
From Discover Financial to Wendy's International, the most prominent companies understand the importance of strategic naming that truly identifies with their customer-base. Countless Fortune 500 organizations have trusted Strategic Name Development with naming their company or creating a brand or product name. Contact Strategic Name Development now, and we'll put our years of experience and success to work creating a company name, product name or brand name that resonates with your audience and stands the test of time.
